Presenting the prototype and promotion strategies

List the components of a good project presentation (clear message, visual aids, rehearsal, time management, anticipated questions) and explain what each one contributes. Which would be most neglected by a team that "only wants to show the product"?

An "elevator pitch" summarizes the project in half a minute: problem, solution, and target audience. Write one for the school book exchange corner, and explain why each of the three parts is essential.

Explain what the target audience of a message is and why 'for everyone' usually means 'for nobody'. Define the target audience of these three school posters: the e-sports tournament, the guidance talk for families and the Christmas charity market.

Explain what a slogan is and which two qualities it must have (short, memorable, stating the benefit). Evaluate these two for the book swap point: 'Books travelling from backpack to backpack' versus 'Inter-student library exchange management system'. Which one works and why?

Design the message for the technology workshop for the neighbourhood's grandparents: the slogan, the three essential pieces of information on the poster, the main channel (social media or a poster at the health centre and the pharmacy?) and the tone (respectful, without jargon). Explain why the channel you would use for teenagers would fail here and what that says about adapting the message to the audience.

Name five publicity channels available at your school (the PA system, class groups, the noticeboard, the school's social media, word of mouth) and write one strength and one weakness of each for announcing the market.

Explain what word of mouth is and why it is the cheapest and most believable channel. Describe two actions that provoke it in a school project (something worth telling, explicitly asking people to tell it) and one risk it has (what happens if what spreads is a complaint?).

You have $60\ \text{€}$ to promote the school concert. Options: $30\ \text{€}$ on printed posters, $20\ \text{€}$ on local social media ads, $10\ \text{€}$ on sweets for the photo booth, or distributing it differently. Allocate the budget, justifying each item: what audience it reaches, what you expect it to contribute, and how you would check afterwards if it worked.

The figure shows the marketing funnel for the market stall: how many people find out, how many show interest, and how many end up buying. The conversion percentages between phases are covered with question marks.

1. a) Calculate what percentage of those who find out show interest, and what percentage of those who show interest end up buying.
2. b) Calculate the total conversion rate (from those who find out to those who buy) and explain what this number tells you about the promotion of the market stall.

The school concert had these figures: $300$ people saw the poster or the post, $90$ said they would come (a form), $60$ bought an advance ticket and $45$ attended.

1. a) Calculate the pass-through rates between each stage (see → say they're coming, say → buy, buy → attend).
2. b) Interpret where the most people are lost and propose one concrete action for the weakest stage (a reminder, an early-bird discount, a flexible refund).

After the fair, the team measures its promotion reach: $500$ people saw the poster or post, $50$ came over to the stall, and $10$ bought something. Another year, reaching the same $500$ people, $120$ came over and $12$ bought something.

1. a) Calculate the two conversion rates for each year (seeing → coming over, coming over → buying) and interpret what changed: did the initial hook or the product improve?
2. b) Decide where you would focus effort next year based on the numbers, and justify your decision.

To attract crowds at the fair, a team advertises its lemonade as "the drink that cures study fatigue". It sells a lot on the first day, but several buyers complain: it is just ordinary lemonade.

1. a) Analyse what that message broke (expectations, trust) and what effect it might have on sales on the second day.
2. b) Rewrite the advert so that it is attractive and truthful, and explain where the line lies between persuasion and deception.

To fill the charity sports tournament ($80$ spots at $2\ \text{€}$ per registration), the team invested all its promotional effort into creating a social media video. They achieved $8.500$ views and $620$ "likes", but with three days to go before the event, only $8$ registrations have been made.

1. a) Interpret the data by explaining the difference between vanity metrics (reach and interactions) and actual conversion. Propose two well-founded hypotheses explaining why that high visual impact did not translate into actual registrations.
2. b) Design an urgent action plan for the final $72$ hours with a budget of $10\ \text{€}$: combine a direct digital action with an in-person action during breaks, define its call to action, and calculate how many daily registrations you need to obtain from now on to cover at least $75\,\%$ of the total capacity.

Your breakfast stall competes with the café opposite the school, which lowers its prices during your fair week. Some members propose a comparison poster: 'cheaper and healthier than the café opposite'.

1. a) Analyse the risks of that comparative advertising (legality, image, a price war you can't win) and what attacking the competitor says about you.
2. b) Propose a differentiation campaign without mentioning the café: three messages about your own strengths (closeness to the producers, profit going to the NGO, made by classmates) and defend why they are better weapons than price.