Back to homeEconomics and Entrepreneurship · 4th ESO B · Change subject
Start for free
ESO Y4B · Economics and Entrepreneurship
The profile of an entrepreneur · Personal and social skills

Managing emotions and uncertainty

The jam stall sold four jars when the team had expected to sell forty. There is embarrassment, an urge to give up and a teammate who sums it all up with "what a disaster we are". Starting a business means making decisions without having all the certainties, and what you feel along the way can also be managed with a method.

Before you start, make sure you know: Games of chance and decisions (2nd ESO)

The informative role of emotions

Diagram of three basic emotions and their informative role: fear warns of risks, enthusiasm provides energy and frustration signals blockages. Fearsignalsrisk Enthusiasmprovidesenergy Frustrationindicatesblockage
Practice★☆☆Not started
Name three common emotions when carrying out a project (for example: fear, enthusiasm, frustration) and explain for each one whether it helps or hinders you, and at what…

Name three common emotions when carrying out a project (for example: fear, enthusiasm, frustration) and explain for each one whether it helps or hinders you, and at what stage of the project it usually appears.

Solve
Practice★☆☆Not started
Match each thought with the emotion that usually goes with it — fear, euphoria, frustration or calm — and explain which one would help you most before speaking in…

Match each thought with the emotion that usually goes with it — fear, euphoria, frustration or calm — and explain which one would help you most before speaking in public: (a) 'I'm bound to forget everything and they'll laugh'; (b) 'this is going to be a total success, no need to rehearse'; (c) 'I've tried three times and I can't do it, I'm a disaster'; (d) 'I've rehearsed, I may make mistakes and it will still be fine'.

Solve
Practice★☆☆Not started
Name three physical signs of nerves before speaking in public (racing heart, sweaty hands, shaky voice) and explain what happens to those signs if you interpret them as…

Name three physical signs of nerves before speaking in public (racing heart, sweaty hands, shaky voice) and explain what happens to those signs if you interpret them as 'danger' versus if you interpret them as 'my body is switching on to perform'.

Solve

Risk and uncertainty: two different ways of not knowing

Comparative diagram of risk, with measurable and known probabilities, and uncertainty, with unknown probabilities. certainty certain outcome risk known probabilities uncertainty unknown probabilities
Practice★☆☆Not started
Explain the difference between risk and uncertainty using this example: running a lemonade stand (a) knowing that out of every $10$ cups you prepare you usually sell…

Explain the difference between risk and uncertainty using this example: running a lemonade stand (a) knowing that out of every $10$ cups you prepare you usually sell $8$, versus (b) having no idea whether local people like lemonade. In which of the two cases would you be making decisions with more data?

Solve
Practice★☆☆Not started
Explain in your own words what tolerance of uncertainty is and give two examples from your life: one situation where you tolerate it well and one where you struggle…

Explain in your own words what tolerance of uncertainty is and give two examples from your life: one situation where you tolerate it well and one where you struggle (waiting for a grade, not knowing whether people will come to your stall, starting a new game). What is the difference between the two?

Solve
Practice★★☆Not started
Your team must decide today on the ticket prices for the school concert without knowing how many people will attend. Explain what it means to make decisions with…

Your team must decide today on the ticket prices for the school concert without knowing how many people will attend. Explain what it means to make decisions with incomplete information and describe two reasonable ways to reduce uncertainty before deciding (a quick survey, checking attendance from previous years, advance sales, etc.).

Solve

From mistake to learning

Continuous learning cycle in response to a mistake: detect the fault, review the causes, learn and apply improvements. Mistake Reviewwhat failed Learn Improve
Practice★☆☆Not started
The diagram shows the cycle that converts a mistake into an improvement, but one of the stages is covered with a question mark. a) State which stage is missing between…

The diagram shows the cycle that converts a mistake into an improvement, but one of the stages is covered with a question mark.

Error ? Learn Improve
  1. a) State which stage is missing between 'Error' and 'Learn', and explain what is done in it.
  2. b) Describe a real mistake (from studying, sports, or a project) and go through the entire cycle with it.
Solve
Practice★☆☆Not started
Distinguish between a mistake and a failure with a school example: handing in a poor practical assignment in the first week versus dropping the subject. Explain why…

Distinguish between a mistake and a failure with a school example: handing in a poor practical assignment in the first week versus dropping the subject. Explain why calling an ordinary mistake a 'failure' makes it harder to get back up and carry on.

Solve
Practice★★☆Not started
The first prototype of the bike rack bent on the very first test. The team says: 'we've wasted two weeks'. Counter this with arguments: what exactly have they gained,…

The first prototype of the bike rack bent on the very first test. The team says: 'we've wasted two weeks'. Counter this with arguments: what exactly have they gained, what would have happened if the flaw appeared at the fair, and how should they record what they have learnt?

Solve
Practice★★★Not started
After failing the first project presentation, Noa says: 'I'm just not cut out for this, numbers are my thing.' Her teacher replies: 'you failed one presentation, you…

After failing the first project presentation, Noa says: 'I'm just not cut out for this, numbers are my thing.' Her teacher replies: 'you failed one presentation, you haven't discovered who you are.'

  1. a) Analyse the difference between the two sentences: what Noa's language does to her identity and why that leap (from 'it went badly' to 'I'm not cut out for it') is so damaging for entrepreneurship.
  2. b) Write three honest rephrasings Noa could say to herself and design a small first step that gives her back a sense of control.
Solve

Biases that distort decision-making

Diagram of the three main emotional biases: loss aversion, sunk cost and the greater weight given to negative results. Lossaversion Sunkcost Weight ofnegatives
Practice★★☆Not started
Your school app gets its first ten ratings: eight good ones and two very harsh ones. The team only talks about the two bad ones and considers redoing everything. Explain…

Your school app gets its first ten ratings: eight good ones and two very harsh ones. The team only talks about the two bad ones and considers redoing everything. Explain what emotional bias is at work (the disproportionate weight of the negative), how you would read the criticism with distance (what exactly are they asking for, how many people are asking for it) and what you would reply to the two harsh reviews.

Solve
Practice★★★Not started
You are offered two options: (a) keep a guaranteed $10\ \text{€}$, or (b) flip a coin: if you win you get $22\ \text{€}$ and if you lose you get $0\ \text{€}$. Option…

You are offered two options: (a) keep a guaranteed $10\ \text{€}$, or (b) flip a coin: if you win you get $22\ \text{€}$ and if you lose you get $0\ \text{€}$. Option (b) is worth $11\ \text{€}$ on average, which is more than option (a), yet almost everyone chooses (a). Explain what emotion accounts for this decision, and argue whether you think it is a good or bad advisor when making financial decisions.

Solve
Practice★★★Not started
The school market team has to decide whether to change its star product just two weeks before the fair: the macarons are selling badly in the pre-sale, but switching to…

The school market team has to decide whether to change its star product just two weeks before the fair: the macarons are selling badly in the pre-sale, but switching to brownies means admitting that the first product 'has failed'.

  1. a) Analyse which emotions push towards keeping the macarons even though the data says otherwise (pride, fear of looking foolish, cost already invested) and what continuing to invest to avoid admitting the loss is called.
  2. b) Write how you would present the change to the team so that nobody feels singled out and the decision is made with data.
Solve

Managing nerves and emotional blows

Progressive training sequence for nerves: rehearse first in front of one person, then five, and finally the whole group. 1 person 5 people real class
Practice★☆☆Not started
Explain what frustration is and how it differs from sadness. Give an example of a school project where frustration appears and describe one reaction that makes it worse…

Explain what frustration is and how it differs from sadness. Give an example of a school project where frustration appears and describe one reaction that makes it worse and another that puts it to good use.

Solve
Practice★★☆Not started
Tomorrow you are presenting the project to the whole class and you feel nervous: racing heart, cold hands, wanting to go last. Describe two concrete techniques for…

Tomorrow you are presenting the project to the whole class and you feel nervous: racing heart, cold hands, wanting to go last. Describe two concrete techniques for managing those nerves (breathing exercises, preparation, reframing self-talk) and explain why they work.

Solve
Practice★★☆Not started
Your team has invested $40\ \text{€}$ and three weeks in a smoothie stall and the fair is cancelled because of rain. There is anger, an urge to throw it all away, and…

Your team has invested $40\ \text{€}$ and three weeks in a smoothie stall and the fair is cancelled because of rain. There is anger, an urge to throw it all away, and one teammate in tears. Describe what you would do over the next $24$ hours to manage the blow as a team: what you don't decide today, how you talk about it, and which three questions you will ask yourselves tomorrow to recover the materials and the learning.

Solve
Practice★★★Not started
Your group's jam stall sold $4$ jars at the school fair when you were expecting to sell $40$. There is disappointment, embarrassment, and a feeling of not wanting to try…

Your group's jam stall sold $4$ jars at the school fair when you were expecting to sell $40$. There is disappointment, embarrassment, and a feeling of not wanting to try again.

  1. a) Analyse which emotions are at play and how they could spoil decisions over the coming days.
  2. b) Propose a three-step plan to turn failure into useful learning for the next fair.
Solve

Back to the beginning: The team is not "a disaster"; it has made an estimation error: it is wise to let 24 hours pass to calm the frustration, analyse with data why only four jars were sold (location, price or promotion) and decide on the next step without falling into the sunk-cost trap.

Summary

See all the exercises in this section