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ESO Y4B · Economics and Entrepreneurship
Delivering an entrepreneurial project · From challenge to prototype

Agile product development and rapid prototyping

One team spends two months secretly perfecting the ideal smoothie. Another sells a trial batch the very next day at break time. The second team will know within $24$ hours whether the flavour convinces; the first risks finding out on the day of the fair, when there is no room left to correct anything.

The prototype: quick and cheap

Evolution of a prototype in three phases: paper sketch, cardboard model and real trial batch. Sketchon paper Modelmade of cardboard Realtrial batch
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a) Explain what a prototype is and what it is used for. b) Propose an example of a cheap prototype for each of these three projects: a note-taking app, a new juice…
  1. a) Explain what a prototype is and what it is used for.
  2. b) Propose an example of a cheap prototype for each of these three projects: a note-taking app, a new juice flavour, and a trade fair booth.
Solve
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Why is it said that the first prototype should be "quick and cheap"? Explain what two things are sought with it (learning early, spending little) and what is lost if the…

Why is it said that the first prototype should be "quick and cheap"? Explain what two things are sought with it (learning early, spending little) and what is lost if the first prototype costs $100\ \text{€}$ and takes two months of work.

Solve
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Explain what 'failing fast and cheap' means and why it is a smart strategy and not a surrender. Give an example of a failure costing $2\ \text{€}$ and one afternoon that…

Explain what 'failing fast and cheap' means and why it is a smart strategy and not a surrender. Give an example of a failure costing $2\ \text{€}$ and one afternoon that can save $50\ \text{€}$ and two weeks at a fair stall.

Solve

The agile cycle: create, test and learn through iterations

Circular diagram of the agile cycle showing the continuous phases of create, test and learn across successive iterations. Create Test Learn
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The figure shows the agile development cycle: four stages that repeat over and over again, but one is covered with a question mark. a) State which stage is missing…

The figure shows the agile development cycle: four stages that repeat over and over again, but one is covered with a question mark.

Idea ? Test Learn
  1. a) State which stage is missing between the idea and testing, and explain what is built in it and with what materials in a school project.
  2. b) Go through the cycle twice using an example: a bracelet stall that changes its design after the first test.
Solve
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Define what an iteration is and what is learned in each round of the create → test → learn cycle. Illustrate it with the recipe for the school market biscuits: describe…

Define what an iteration is and what is learned in each round of the create → test → learn cycle. Illustrate it with the recipe for the school market biscuits: describe what the team changed (or would change) between the first and the second batch.

Solve
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A wooden keyring evolves as follows: version $1$, an engraved rectangle; version $2$, with rounded edges because it poked into pockets; version $3$, with the school name…

A wooden keyring evolves as follows: version $1$, an engraved rectangle; version $2$, with rounded edges because it poked into pockets; version $3$, with the school name in colour because customers requested it. Explain what the team learned in each iteration, how they found out, and why they did not design version $3$ directly.

Solve

The minimum viable product

Definition of the MVP for a juice stall, separating the basic features included from the postponed improvements. juice stall MVP: 2 flavours, cash payment left out for now: wide menu, containers, app orders
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The "minimum viable product" is the simplest version that allows you to start learning from users. Define what the minimum viable product of a juice stall would be: what…

The "minimum viable product" is the simplest version that allows you to start learning from users. Define what the minimum viable product of a juice stall would be: what you would include (two flavours, a single size, cash payment) and what you would leave out of the first version (an extensive menu, food containers, app orders), justifying each exclusion.

Solve
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Define the minimum viable product of a 'board game hire service at break times': what you would include in the first week (three games, a sign, a loans notebook) and…

Define the minimum viable product of a 'board game hire service at break times': what you would include in the first week (three games, a sign, a loans notebook) and what you deliberately leave out (a membership fee, an app, $20$ games). Justify each exclusion with what is learned without it.

Solve

Prioritising: the impact and effort matrix

Impact versus effort matrix for sorting and prioritising the tasks of a project. impact effort do it now plan it quick, lowimpact parking lot
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One fair team wants 'the perfect stand' and has spent $3$ weeks building it without selling anything yet. Another team sold $20$ badges in the first week with a paper…

One fair team wants 'the perfect stand' and has spent $3$ weeks building it without selling anything yet. Another team sold $20$ badges in the first week with a paper sign and learned which models sell out. Compare both with the language of the topic: which cycle each one follows, what each one is learning and what the 'perfect' team risks on the day of the fair.

Solve
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Your team lists six features for the breakfast stall prototype: a menu with $6$ items, pre-orders, card payment, a stamp loyalty card, stall decoration, and delivery to…

Your team lists six features for the breakfast stall prototype: a menu with $6$ items, pre-orders, card payment, a stamp loyalty card, stall decoration, and delivery to the classroom. You only have $4$ weeks and two people.

  1. a) Prioritise: which two features make it into the first prototype and which are left out, using explicit criteria (what is learned with each one and how much it costs).
  2. b) Defend why "including everything" would turn the prototype into a delayed product, and what you would say to the teammate who insists that "something would be missing".
Solve
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Your team has $3$ weeks and a list of $8$ improvements for the breakfast stall: a wider menu, advance orders, two tills, decoration, a loyalty stamp card, coffee for…

Your team has $3$ weeks and a list of $8$ improvements for the breakfast stall: a wider menu, advance orders, two tills, decoration, a loyalty stamp card, coffee for teachers, compostable wrappers and a product photo on the sign.

  1. a) Prioritise the improvements with an impact/effort matrix: place each one and choose the three that go into the next iteration, justifying the criterion.
  2. b) Explain how you will present the five discarded ones to the team (they stay in the 'car park', they are re-evaluated after the fair) and why knowing how to say 'not yet' is the core skill of agile development.
Solve

Summary

See all the exercises in this section