Mission, vision and values

Define mission, vision, and values in your own words, and create them for a local churros shop: what it does and for whom (mission), what it aims to become (vision), and what principles it will never compromise on (values).

The figure shows the pyramid on which an entrepreneurial entity is built, but the apex is covered with a question mark.

1. a) State which component occupies the top and explain why values form the base (what would happen if they falter).
2. b) Write an example of each level of the pyramid for your local basketball team.

Explain with an example why the mission must be understandable by anyone. Rewrite this convoluted mission of a school cooperative: 'facilitating cross-cutting food synergies for the student collective' so that a Year 7 pupil can understand it.

The school vegetable garden's mission says 'bringing the kitchen garden closer to young people'. This year only $6$ pupils out of the school's $400$ take part. Explain why a mission without measurable goals becomes decoration, and write two concrete, measurable annual goals that would move that mission forward (participation, workshops, selling veg boxes).

Two teams sell the same thing at the fair with the same success, but one has its mission and three rules written down and the other doesn't. When sharing out the profit, the second team argues for an hour; the first sorts it out in ten minutes. Explain how written values act as a 'referee' when there is a conflict, and write the three rules you think the first team had.

Name the five basic functions of any entrepreneurial organisation (production, purchasing, sales, finance and people) and state which one handles each task at the juice stall: squeezing the fruit, ordering more oranges, counting the till at the end, putting up the offers sign, calming an overwhelmed classmate.

Every entrepreneurial entity divides functions: production (making the product), purchasing (obtaining materials), sales (reaching people), finance (controlling money), and human resources (organising the team). Assign each task of a school food truck to its corresponding function: (a) negotiating the price of tortillas with the supplier; (b) keeping track of money coming in and going out; (c) designing the daily menu; (d) preparing tacos at the fair; (e) resolving a conflict between two partners; (f) posting opening hours on social media.

Split the functions of this event among five people: the school's charity concert needs contacting bands, applying for the gym permit, handling ticket sales and the till, designing posters and social media, and coordinating rehearsals. Assign each block to a function (management, purchasing/relations, finance, communication, production) and explain what happens if one function is left without an owner.

The school cooperative faces a dilemma: buying biodegradable cups costs twice as much, reducing the profit intended for their school trip. Their core values state "we care for the environment". Explain how having written values helps in decision-making, which consistent option you would choose, and what would happen if decisions were made on a whim every time.

Three friends created an app for sharing school revision notes, with the mission "that no one is left behind because they cannot afford private tuition". As it grows, an advertiser offers $500\ \text{€}$ per month to place ads for private tutoring centres within the app.

1. a) Analyse the conflict between this offer and the original mission.
2. b) Decide what you would do and draft the rule you would establish for similar future decisions.

A much-loved neighbourhood shop has a motto on its door: 'The customer is boss here.' For months an employee has been suffering a customer who shouts at her and the owner does nothing 'because the customer is always right'.

1. a) Analyse how a misunderstood value ('the customer first') can clash with another one ('looking after the team') and which should weigh more in this case.
2. b) Rewrite the two values in a compatible way for the shop, with a decision rule for when they come into conflict.