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ESO Y4B · Economics and Entrepreneurship
The profile of an entrepreneur · The entrepreneur

Creativity, ideas and solutions

The canteen has very long queues and a good part of the food ends up in the bin. Getting from "what a drag" to a useful solution doesn't depend on waiting for inspiration to strike: it depends on following a process with a method.

Design thinking: a five-stage process

Diagram of the five stages of design thinking with sequential arrows and a return from evaluate to define. Empathise Define Ideate Prototype Evaluate if a stage fails, go back to an earlier stage
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Explain what creativity applied to a project is, and how a solid idea differs from a passing thought. Give an example of each, thinking about improving your school…

Explain what creativity applied to a project is, and how a solid idea differs from a passing thought. Give an example of each, thinking about improving your school playground.

Solve
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The diagram shows the stages of design thinking, but the last one is covered with a question mark. In addition, a dashed arrow indicates that the process is not a…

The diagram shows the stages of design thinking, but the last one is covered with a question mark. In addition, a dashed arrow indicates that the process is not a one-way street.

Empathise Define Ideate Prototype ? if something doesn't work, go back and improve it
  1. a) State which stage is missing and explain in one sentence what is done in each of the five stages.
  2. b) Explain what the dashed arrow means and why being able to go back along it is good news.
Solve
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A team says: 'we already have the idea, we don't need all this process: let's build it directly'. Explain what is lost by skipping the empathise and define stages, and…

A team says: 'we already have the idea, we don't need all this process: let's build it directly'. Explain what is lost by skipping the empathise and define stages, and give an example of a school project that could fail by tackling the wrong problem.

Solve

Brainstorming and how to manage it

Brainstorming diagram with scattered circles of different sizes and colours representing emerging ideas. idea idea idea idea ?
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In a brainstorming session, the team wrote these rules on the whiteboard, but two are wrong and undermine creativity. Identify which ones they are and correct them: (a)…

In a brainstorming session, the team wrote these rules on the whiteboard, but two are wrong and undermine creativity. Identify which ones they are and correct them: (a) the more ideas, the better; (b) criticise each idea as soon as it is said so as not to waste time; (c) build on other people's ideas and improve them; (d) immediately rule out wild ideas; (e) no judging while ideas are being proposed.

Solve
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Explain what brainstorming is and write the four basic rules that make it work. Then apply it: run a mini-brainstorm on your own and write six ideas for improving the…

Explain what brainstorming is and write the four basic rules that make it work. Then apply it: run a mini-brainstorm on your own and write six ideas for improving the school library, without filtering any out no matter how wild they seem.

Solve
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Explain what it means that 'in the idea-generation stage there are no bad ideas' and at which point of the process judging and discarding does come in. Give an example…

Explain what it means that 'in the idea-generation stage there are no bad ideas' and at which point of the process judging and discarding does come in. Give an example of an idea that looked bad in a school project but, combined with another one, ended up being useful (it can be made up but must be realistic).

Solve

Divergence and convergence

Diagram of two opposing triangles representing the opening up of divergence and the selective narrowing of convergence. diverge converge
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Distinguish divergent thinking from convergent thinking with an example from your life: deciding where to celebrate your birthday. Describe what you do at the diverging…

Distinguish divergent thinking from convergent thinking with an example from your life: deciding where to celebrate your birthday. Describe what you do at the diverging stage and what you do at the converging stage, and why mixing the two at the same time spoils the process.

Solve
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In the ideation stage, two phases alternate: coming up with many different ideas without judging (diverging) and keeping the best ones by evaluating pros and cons…

In the ideation stage, two phases alternate: coming up with many different ideas without judging (diverging) and keeping the best ones by evaluating pros and cons (converging). Explain the difference using an example applied to this challenge: getting more students to cycle to school.

Solve
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Your team must come up with ways to raise $300\ \text{€}$ for the end-of-year trip. Do the whole process on paper: five minutes of diverging (write at least eight ideas…

Your team must come up with ways to raise $300\ \text{€}$ for the end-of-year trip. Do the whole process on paper: five minutes of diverging (write at least eight ideas without judging), then two converging criteria (for example: effort versus expected return) and keep the two best ideas, justifying your choice.

Solve

Techniques to unblock idea generation

Visual representation of the letters of the SCAMPER technique in separate boxes. SSubstitute CCombine AAdapt MModify POther uses EEliminate RRearrange
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The SCAMPER technique suggests looking at a product and asking: what can I substitute, combine, adapt, modify, put to other uses, eliminate or rearrange? Choose three of…

The SCAMPER technique suggests looking at a product and asking: what can I substitute, combine, adapt, modify, put to other uses, eliminate or rearrange? Choose three of those questions and apply them to the school backpack to propose three concrete improvements.

Solve
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Match each creative technique with its description: (a) brainstorming; (b) mind map; (c) the six thinking hats; (d) analogies. Descriptions: (1) looking at the problem…

Match each creative technique with its description: (a) brainstorming; (b) mind map; (c) the six thinking hats; (d) analogies. Descriptions: (1) looking at the problem from fixed points of view (facts, emotions, risks, benefits…); (2) saying lots of ideas without judging them; (3) organising a central idea into branches; (4) solving the problem by thinking of a similar one from another field. Give a school example for one of them.

Solve
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The school canteen wants to reduce bread waste. Apply SCAMPER with four of its letters (substitute, combine, other uses, eliminate) and generate one proposal per letter.…

The school canteen wants to reduce bread waste. Apply SCAMPER with four of its letters (substitute, combine, other uses, eliminate) and generate one proposal per letter. Then choose the most viable one and explain what makes it better than the others.

Solve
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Design an analogy for this challenge: 'getting students to arrive on time for the first lesson'. Think about what airports, shows or video games do to get people to…

Design an analogy for this challenge: 'getting students to arrive on time for the first lesson'. Think about what airports, shows or video games do to get people to arrive on time, and transfer two mechanisms to the school. Explain why analogies work as a creative springboard.

Solve

Mental fixation and reframing the problem

Diagram showing the move from a first expensive idea to multiple cheap alternatives through reframing the challenge. first expensive idea reframe the challenge cheap alternatives
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A team coming up with improvements for the playground only proposes expensive things: artificial grass, giant screens, a café. Explain what 'fixation' on the first ideas…

A team coming up with improvements for the playground only proposes expensive things: artificial grass, giant screens, a café. Explain what 'fixation' on the first ideas is and describe two techniques to unblock the team (changing the question, forcing impossible ideas and taming them, looking for analogies in other playgrounds). Apply them and write two cheap ideas that could come out.

Solve
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Your team has brainstormed for the cultural week and has a whiteboard with $24$ mixed-up ideas. Design the converging process: how you group them into families, what…

Your team has brainstormed for the cultural week and has a whiteboard with $24$ mixed-up ideas. Design the converging process: how you group them into families, what criterion you use to discard without endless arguing, and how you decide between the three finalists (weighted vote, impact/effort matrix…). Apply it with an example.

Solve
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Nayla's team is in love with their first idea: a mobile phone charging locker for the corridor. They have been designing it for three weeks without asking anyone if they…

Nayla's team is in love with their first idea: a mobile phone charging locker for the corridor. They have been designing it for three weeks without asking anyone if they would actually use it.

  1. a) Analyse which stages of design thinking they are skipping and what specific risks that involves.
  2. b) Design two cheap and quick tests they could carry out this week to see if they are on the right track.
Solve
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The council of a village of $3.000$ inhabitants wants ideas to stop young people from leaving. A consultant proposes 'a skatepark', as in every village. a) Analyse why…

The council of a village of $3.000$ inhabitants wants ideas to stop young people from leaving. A consultant proposes 'a skatepark', as in every village.

  1. a) Analyse why that proposal may be an example of a poor definition stage: what real problem might lie behind 'the young people are leaving'?
  2. b) Design how you would empathise with the village's young people (three concrete actions) and rewrite the challenge with a formulation that opens up more solutions than the skatepark.
Solve

Back to the start: To solve the queues and food waste in the school canteen, the team can empathise by observing the diners, reframe the challenge ("how can we adjust portions and speed up collection?"), diverge using SCAMPER or analogies from other self-service settings, and test a prototype of pre-ordering the menu in a single class.

Summary

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