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ESO Y4A · Economics and Entrepreneurship
Delivering an entrepreneurial project · The user and consumer rights

The user as a consumer

A sign shouts "TODAY ONLY! $50\,\%$ off". You look up the product's price history: its usual price was almost the same as the "reduced" one. Knowing how to buy is also part of being an entrepreneur: your project will have users, and you are a user of other people's projects.

Before you start, make sure you know: Problems with prices (1st ESO)
Before you start, make sure you know: Percentages (2nd ESO)

Legal guarantee and right of withdrawal

Diagram that distinguishes the legal guarantee for lack of conformity from the right of withdrawal for a change of mind in distance purchases. Defect or lack of conformity→ guarantee Change of mind at a distance→ withdrawal Check the conditionsand applicable exceptions
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Name three basic consumer rights (truthful information, a safe product, the right to complain) and give an example from your own life for each: a label, a toy recalled…

Name three basic consumer rights (truthful information, a safe product, the right to complain) and give an example from your own life for each: a label, a toy recalled from the market, a purchase you returned.

Solve
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Explain what the legal guarantee of a product is in Spain (the years the seller must answer for if the product fails) and how it differs from a return by right of…

Explain what the legal guarantee of a product is in Spain (the years the seller must answer for if the product fails) and how it differs from a return by right of withdrawal (changing your mind in an online purchase). Give an example of each case.

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Name three documents or pieces of data you must keep after a purchase (the receipt, the invoice, the online order confirmation) and explain what each one is for if there…

Name three documents or pieces of data you must keep after a purchase (the receipt, the invoice, the online order confirmation) and explain what each one is for if there is a problem later. What would you do if the seller doesn't give you a receipt?

Solve

Comparing cost per use and evidence

Diagram showing the cost-per-use formula as the purchase price divided by the estimated number of uses or days. Price / expected uses= cost per use Legal guarantee≠ estimated lifespan Number of reviews≠ automatic reliability
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You are comparing two mobile phones: phone A costs $180\ \text{€}$ with a $1$-year warranty and an average rating of $3,9$ out of $5$ ($40$ reviews); phone B costs…

You are comparing two mobile phones: phone A costs $180\ \text{€}$ with a $1$-year warranty and an average rating of $3,9$ out of $5$ ($40$ reviews); phone B costs $230\ \text{€}$ with a $2$-year warranty and a rating of $4,6$ ($500$ reviews). Justify your purchase using all the data: what matters most to you, what the number of reviews says compared to the rating, and what role the warranty plays.

Solve
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You are comparing three backpacks: A, $25\ \text{€}$ (one season according to reviews); B, $55\ \text{€}$ (lasts around $3$ school years); C, $35\ \text{€}$ second-hand,…

You are comparing three backpacks: A, $25\ \text{€}$ (one season according to reviews); B, $55\ \text{€}$ (lasts around $3$ school years); C, $35\ \text{€}$ second-hand, almost new, of brand B.

  1. a) Calculate the cost per school year of each option and explain what 'cost per use' is and why it sorts purchases better than price.
  2. b) Add two non-economic criteria (environmental impact, guarantee) and decide which one you would buy, defending the choice.
Solve
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Distinguish a useful review from a suspicious one in an online shop: (a) 'I've had it for $3$ months and the battery lasts $2$ days, the camera is weak at night'; (b)…

Distinguish a useful review from a suspicious one in an online shop: (a) 'I've had it for $3$ months and the battery lasts $2$ days, the camera is weak at night'; (b) 'THE BEST THING I'VE EVER BOUGHT!!!' written on launch day. Explain three signs for detecting fake or bought reviews.

Solve

Misleading advertising and sales tricks

Graphic comparison between a constant real price of 45 € and an advert with an inflated previous price of 80 € to fake a discount to 40 €. 45 € 80 € 40 € real price 45 € all year advert «was 80 €» advert «today 40 €!» the «was» price never existed: the discount is fake
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Explain what misleading advertising is and spot the possible deception in these adverts: (a) 'the detergent the champions' mothers wash with'; (b) 'was $99\ \text{€}$,…

Explain what misleading advertising is and spot the possible deception in these adverts: (a) 'the detergent the champions' mothers wash with'; (b) 'was $99\ \text{€}$, now $49\ \text{€}$' on a product that never cost $99\ \text{€}$; (c) '$95\ \%$ of dentists recommend it' without saying how many they asked. Which one seems most serious to you and why?

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A shop advertises "TODAY ONLY! $50\ \%$ discount: was $80\ \text{€}$, now $40\ \text{€}$". You look up the product's price history and discover that its usual price was…

A shop advertises "TODAY ONLY! $50\ \%$ discount: was $80\ \text{€}$, now $40\ \text{€}$". You look up the product's price history and discover that its usual price was $45\ \text{€}$.

  1. a) Calculate the real discount compared to the usual price and compare it with the advertised discount.
  2. b) Explain what technique the advert uses and what two quick checks protect you from inflated offers.
Solve
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Your cousin wants to buy a pair of $150\ \text{€}$ limited-edition trainers that 'sell out in $2$ hours'. He earns $40\ \text{€}$ a month. a) Analyse which pressure…

Your cousin wants to buy a pair of $150\ \text{€}$ limited-edition trainers that 'sell out in $2$ hours'. He earns $40\ \text{€}$ a month.

  1. a) Analyse which pressure techniques that market uses (artificial scarcity, fear of missing out, resale) and how they act on the decision.
  2. b) Design a 'treat purchase protocol' for him (the $48$-hour rule, a monthly limit, comparing prices) and calculate how much he would save in a year if he applies the limit of one $30\ \text{€}$ treat a month.
Solve

Making a complaint when something goes wrong

Diagram of the steps for making a complaint as a consumer: prior complaint to the seller with the receipt, complaints form and recourse to the OMIC. Seller Complaintsform OMIC
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You buy headphones that stop working after two weeks. Describe the steps to make a complaint in Spain: first to the seller (repair, replacement, or refund under…

You buy headphones that stop working after two weeks. Describe the steps to make a complaint in Spain: first to the seller (repair, replacement, or refund under warranty), then the official complaint form, and, if that is not enough, your local consumer office (OMIC). Explain what proof you should always keep.

Solve
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You buy a pair of $40\ \text{€}$ wireless headphones that stop charging after $20$ days. Write the steps for complaining: first to the seller with the receipt,…

You buy a pair of $40\ \text{€}$ wireless headphones that stop charging after $20$ days. Write the steps for complaining: first to the seller with the receipt, explaining the fault (repair, replacement or refund within the legal guarantee), then the official complaints form and, if that is not enough, the local consumer protection office. Write the first message you would send to the shop with the essential details.

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On October 10, you buy a pair of trainers online for $60\ \text{€}$ from a Spanish online store. On November 20 ($41$ days later), the parcel has not arrived and you…

On October 10, you buy a pair of trainers online for $60\ \text{€}$ from a Spanish online store. On November 20 ($41$ days later), the parcel has not arrived and you request a full refund of your money. The company replies: "The statutory cooling-off period is $14$ calendar days from the date of purchase, so it has expired. Furthermore, our internal policy does not allow refunds if the order is already with the courier company."

  1. a) Refute both of the store's claims using consumer regulations (TRLGDCU): clarify what the maximum legal delivery period is for an online purchase and when the right of withdrawal (cooling-off) period actually starts.
  2. b) The store accepts the cancellation on November 25, but by January 10 they still have not transferred the money to you. Justify what financial compensation you are entitled to for this unjustified delay and draft the formal claim demanding the exact amount you are legally owed.
Solve

Back to the start: If a price-history tool reveals that the usual price was never higher, there is no real saving of $50\,\%$: you are looking at a fake discount designed to manipulate you through false urgency.

Summary

See all the exercises in this section