Back to homeEconomics and Entrepreneurship · 4th ESO A · Change subject
Start for free
ESO Y4A · Economics and Entrepreneurship
The profile of an entrepreneur · Personal and social skills

Managing emotions and uncertainty

The jam stall sold 4 jars when you were expecting to sell 40. There is embarrassment, a temptation never to try again and a teammate saying "what a disaster we are". Starting a business means making decisions without all the certainties, and what you feel along the way needs managing too.

Before you start, make sure you know: Probability concepts (3rd ESO)

Emotions are not an obstacle

Diagram of three basic emotions in a project and their function: fear warns of risks, enthusiasm provides energy and frustration signals blocks. Fearwarns of risk Enthusiasmgives energy Frustrationsignals a block
Practice★☆☆Not started
Name three common emotions when carrying out a project (for example: fear, enthusiasm, frustration) and explain for each one whether it helps or hinders you, and at what…

Name three common emotions when carrying out a project (for example: fear, enthusiasm, frustration) and explain for each one whether it helps or hinders you, and at what stage of the project it usually appears.

Solve
Practice★☆☆Not started
Name three physical signs of nerves before speaking in public (racing heart, sweaty hands, shaky voice) and explain what happens to those signs if you interpret them as…

Name three physical signs of nerves before speaking in public (racing heart, sweaty hands, shaky voice) and explain what happens to those signs if you interpret them as 'danger' versus if you interpret them as 'my body is switching on to perform'.

Solve

Risk and uncertainty are not the same

Comparative diagram of risk and uncertainty: with risk, probabilities can be calculated or estimated, whereas with uncertainty there is no prior data. certainty riskyou know the probabilities uncertaintyyou don't even know that
Practice★☆☆Not started
Explain the difference between risk and uncertainty using this example: running a lemonade stand (a) knowing that out of every $10$ cups you prepare you usually sell…

Explain the difference between risk and uncertainty using this example: running a lemonade stand (a) knowing that out of every $10$ cups you prepare you usually sell $8$, versus (b) having no idea whether local people like lemonade. In which of the two cases would you be making decisions with more data?

Solve
Practice★★☆Not started
Your team must decide today on the ticket prices for the school concert without knowing how many people will attend. Explain what it means to make decisions with…

Your team must decide today on the ticket prices for the school concert without knowing how many people will attend. Explain what it means to make decisions with incomplete information and describe two reasonable ways to reduce uncertainty before deciding (a quick survey, checking attendance from previous years, advance sales, etc.).

Solve

From error to learning

Circular diagram of the learning cycle from error with four stages: error, review what failed, learn and improve. Error Reviewwhat failed Learn Improve
Practice★☆☆Not started
The diagram shows the cycle that converts a mistake into an improvement, but one of the stages is covered with a question mark. a) State which stage is missing between…

The diagram shows the cycle that converts a mistake into an improvement, but one of the stages is covered with a question mark.

Error ? Learn Improve
  1. a) State which stage is missing between 'Error' and 'Learn', and explain what is done in it.
  2. b) Describe a real mistake (from studying, sports, or a project) and go through the entire cycle with it.
Solve
Practice★☆☆Not started
Distinguish between a mistake and a failure with a school example: handing in a poor practical assignment in the first week versus dropping the subject. Explain why…

Distinguish between a mistake and a failure with a school example: handing in a poor practical assignment in the first week versus dropping the subject. Explain why calling an ordinary mistake a 'failure' makes it harder to get back up and carry on.

Solve
Practice★★☆Not started
The first prototype of the bike rack bent on the very first test. The team says: 'we've wasted two weeks'. Counter this with arguments: what exactly have they gained,…

The first prototype of the bike rack bent on the very first test. The team says: 'we've wasted two weeks'. Counter this with arguments: what exactly have they gained, what would have happened if the flaw appeared at the fair, and how should they record what they have learnt?

Solve

The biases that cloud decisions

Diagram of the three biases that distort decisions: loss aversion, the sunk cost fallacy and the weight of the negative. Aversionto loss Sunkcost Weight of thenegative
Practice★★★Not started
You are offered two options: (a) keep a guaranteed $10\ \text{€}$, or (b) flip a coin: if you win you get $22\ \text{€}$ and if you lose you get $0\ \text{€}$. Option…

You are offered two options: (a) keep a guaranteed $10\ \text{€}$, or (b) flip a coin: if you win you get $22\ \text{€}$ and if you lose you get $0\ \text{€}$. Option (b) is worth $11\ \text{€}$ on average, which is more than option (a), yet almost everyone chooses (a). Explain what emotion accounts for this decision, and argue whether you think it is a good or bad advisor when making financial decisions.

Solve
Practice★★★Not started
The school market team has to decide whether to change its star product just two weeks before the fair: the macarons are selling badly in the pre-sale, but switching to…

The school market team has to decide whether to change its star product just two weeks before the fair: the macarons are selling badly in the pre-sale, but switching to brownies means admitting that the first product 'has failed'.

  1. a) Analyse which emotions push towards keeping the macarons even though the data says otherwise (pride, fear of looking foolish, cost already invested) and what continuing to invest to avoid admitting the loss is called.
  2. b) Write how you would present the change to the team so that nobody feels singled out and the decision is made with data.
Solve
Practice★★☆Not started
Your school app gets its first ten ratings: eight good ones and two very harsh ones. The team only talks about the two bad ones and considers redoing everything. Explain…

Your school app gets its first ten ratings: eight good ones and two very harsh ones. The team only talks about the two bad ones and considers redoing everything. Explain what emotional bias is at work (the disproportionate weight of the negative), how you would read the criticism with distance (what exactly are they asking for, how many people are asking for it) and what you would reply to the two harsh reviews.

Solve

Managing nerves and the blow when it comes

Diagram of gradual progression for rehearsing a presentation: first in front of a friend, then five people and finally the real class. 1 friend 5 people real class
Practice★☆☆Not started
Explain what frustration is and how it differs from sadness. Give an example of a school project where frustration appears and describe one reaction that makes it worse…

Explain what frustration is and how it differs from sadness. Give an example of a school project where frustration appears and describe one reaction that makes it worse and another that puts it to good use.

Solve
Practice★★☆Not started
Tomorrow you are presenting the project to the whole class and you feel nervous: racing heart, cold hands, wanting to go last. Describe two concrete techniques for…

Tomorrow you are presenting the project to the whole class and you feel nervous: racing heart, cold hands, wanting to go last. Describe two concrete techniques for managing those nerves (breathing exercises, preparation, reframing self-talk) and explain why they work.

Solve
Practice★★☆Not started
Your team has invested $40\ \text{€}$ and three weeks in a smoothie stall and the fair is cancelled because of rain. There is anger, an urge to throw it all away, and…

Your team has invested $40\ \text{€}$ and three weeks in a smoothie stall and the fair is cancelled because of rain. There is anger, an urge to throw it all away, and one teammate in tears. Describe what you would do over the next $24$ hours to manage the blow as a team: what you don't decide today, how you talk about it, and which three questions you will ask yourselves tomorrow to recover the materials and the learning.

Solve

Back to the beginning: At the jam stall, selling 4 jars instead of 40 is a correctable error of price, location or recipe, not a failure of the team; let 24 hours pass to cool the frustration and use that result to investigate what to change instead of giving up.

Summary

See all the exercises in this section