Presenting the prototype and outreach strategies

List the components of a good project presentation (clear message, visual aids, rehearsal, time management, anticipated questions) and explain what each one contributes. Which would be most neglected by a team that "only wants to show the product"?

An "elevator pitch" summarizes the project in half a minute: problem, solution, and target audience. Write one for the school book exchange corner, and explain why each of the three parts is essential.

Write the $30$-second elevator pitch for the school vegetable garden that sells veg boxes: the problem (vegetables from far away and expensive), the solution (the school's garden with weekly boxes), who for (neighbourhood families) and the closing request (sign up at the fair). Then cut it down to a ten-word sentence for the poster and explain what you sacrificed and why.

Explain what the target audience of a message is and why 'for everyone' usually means 'for nobody'. Define the target audience of these three school posters: the e-sports tournament, the guidance talk for families and the Christmas charity market.

Explain what a slogan is and which two qualities it must have (short, memorable, stating the benefit). Evaluate these two for the book swap point: 'Books travelling from backpack to backpack' versus 'Inter-student library exchange management system'. Which one works and why?

Design the message for the technology workshop for the neighbourhood's grandparents: the slogan, the three essential pieces of information on the poster, the main channel (social media or a poster at the health centre and the pharmacy?) and the tone (respectful, without jargon). Explain why the channel you would use for teenagers would fail here and what that says about adapting the message to the audience.

A fair poster has these faults: tiny lettering, no date, no place and three different typefaces. Rewrite the list of the four pieces of information an event poster must NOT be missing (what, when, where, at what price or free) and explain why readability rules over prettiness.

Name five publicity channels available at your school (the PA system, class groups, the noticeboard, the school's social media, word of mouth) and write one strength and one weakness of each for announcing the market.

Your team wants to promote two different products: a technology workshop for local grandparents and a video game tournament for teenagers. Choose the main channel for each one (a poster at the health centre, the children's WhatsApp, social media, the school tannoy system, word of mouth) and justify why the best channel for one would be almost useless for the other.

The figure shows the marketing funnel for the market stall: how many people find out, how many show interest, and how many end up buying. The conversion percentages between phases are covered with question marks.

1. a) Calculate what percentage of those who find out show interest, and what percentage of those who show interest end up buying.
2. b) Calculate the total conversion rate (from those who find out to those who buy) and explain what this number tells you about the promotion of the market stall.

The school concert had these figures: $300$ people saw the poster or the post, $90$ said they would come (a form), $60$ bought an advance ticket and $45$ attended.

1. a) Calculate the pass-through rates between each stage (see → say they're coming, say → buy, buy → attend).
2. b) Interpret where the most people are lost and propose one concrete action for the weakest stage (a reminder, an early-bird discount, a flexible refund).

After the fair, the team measures its promotion reach: $500$ people saw the poster or post, $50$ came over to the stall, and $10$ bought something. Another year, reaching the same $500$ people, $120$ came over and $12$ bought something.

1. a) Calculate the two conversion rates for each year (seeing → coming over, coming over → buying) and interpret what changed: did the initial hook or the product improve?
2. b) Decide where you would focus effort next year based on the numbers, and justify your decision.