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BAC2 ss · Business and Business Model Design
Business strategy and analytical methods: case studies · The business model environment

Competition: the competitive forces

Two industries can look equally promising on paper and yet turn out to be very different to live in: in one, firms earn good margins year after year; in the other, they fight over price until they have no profit left. Porter's model explains why, by looking at who has power over whom.

Before you start, make sure you know: Market structures (1st Bachillerato)
Before you start, make sure you know: Production costs and profit (1st Bachillerato)

The five forces model

Diagram of Porter's five forces model with competitive rivalry at the centre and the four external pressures pointing towards it. rivalry amongcompetitors newcompetitors substituteproducts bargaining power ofsuppliers bargaining power ofcustomers
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List Porter's five competitive forces and explain in one sentence what each analyses.

List Porter's five competitive forces and explain in one sentence what each analyses.

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Indicate which of Porter's forces corresponds to each event: a new franchise opens opposite, the main supplier increases its prices by 20%, customers can switch brands…

Indicate which of Porter's forces corresponds to each event: a new franchise opens opposite, the main supplier increases its prices by 20%, customers can switch brands at no cost, and a product appears that fulfills the same need in a different way.

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Rivalry and barriers to entry

Diagram showing a barrier to entry stopping external competitors from moving into an industry. inside barrier outside
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Barriers to entry make it difficult for new competitors to arrive. Give an example of a barrier of each type (capital required, licences or regulation, an established…

Barriers to entry make it difficult for new competitors to arrive. Give an example of a barrier of each type (capital required, licences or regulation, an established brand, access to distribution channels) and name a sector where barriers barely exist.

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A local coffee shop has three others on the same street. Analyse two of Porter's forces in its case: rivalry among existing competitors and the threat of new entrants…

A local coffee shop has three others on the same street. Analyse two of Porter's forces in its case: rivalry among existing competitors and the threat of new entrants (is it easy to open another coffee shop?), and suggest a way to differentiate itself.

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Barriers to entry (economies of scale, established brands, regulation, capital requirements) protect incumbent firms. Give an example of each type of barrier and explain…

Barriers to entry (economies of scale, established brands, regulation, capital requirements) protect incumbent firms. Give an example of each type of barrier and explain what happens to rivalry and pricing when barriers are low.

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The power of suppliers and customers

Diagram showing the bargaining power of suppliers and customers over a firm according to their degree of dependence and the alternatives available. firm sole supplier a single customer
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Explain when customers have a lot of bargaining power (there are many suppliers, switching supplier is free, they buy large volumes) with the example of a printing house…

Explain when customers have a lot of bargaining power (there are many suppliers, switching supplier is free, they buy large volumes) with the example of a printing house that bills 70% to a single large customer.

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A speciality coffee shop relies on a single coffee roaster that raises its prices every year. Explain which force it is suffering from, why the supplier has so much…

A speciality coffee shop relies on a single coffee roaster that raises its prices every year. Explain which force it is suffering from, why the supplier has so much power in this case, and two strategies to reduce that dependency.

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A metalworking workshop manufactures parts almost exclusively for a large household appliance plant. Analyse the bargaining power of that customer, the risks of the…

A metalworking workshop manufactures parts almost exclusively for a large household appliance plant. Analyse the bargaining power of that customer, the risks of the dependence (price pressure, losing the contract) and two strategies to reduce it.

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Substitutes and industry attractiveness

Comparison between cinemas and various substitute leisure alternatives such as streaming or video games. cinema streaming video games other leisure
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Explain what a substitute product is (it covers the same need in another way) and identify the substitutes for the medium-distance train and for a night at the cinema.

Explain what a substitute product is (it covers the same need in another way) and identify the substitutes for the medium-distance train and for a night at the cinema.

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A cinema chain does not only compete with other cinemas. Identify its substitute products (streaming platforms, video games, other leisure options) and propose two…

A cinema chain does not only compete with other cinemas. Identify its substitute products (streaming platforms, video games, other leisure options) and propose two strategies to make the cinema experience hard to substitute.

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A local food delivery platform competes with two international giants. Analyse its situation focusing on customer bargaining power (restaurants and end users) and…

A local food delivery platform competes with two international giants. Analyse its situation focusing on customer bargaining power (restaurants and end users) and substitutes (collecting food in person, cooking), and propose two realistic defences for the small platform.

Solve

Back to the start: An industry with high sales can be ruinous if the five forces press at once, whereas another, less eye-catching industry protected by high barriers and fragmented customers guarantees high and sustainable margins.

Summary

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