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BAC2 ss · Business and Business Model Design
The company and its environment · The entrepreneur and the business

Classification, location and size of the firm

A neighbourhood fishmonger's and a multinational car manufacturer share the word "firm" and little else. To make sense of the business landscape around you, you need to classify firms by several criteria at once: what they do, how big they are, where they set up and how they grow.

Before you start, make sure you know: Factors of production and the economic sectors (4th ESO)
Before you start, make sure you know: Production costs and profit (1st Bachillerato)

Sector and scope of activity

Vertical diagram of the three economic sectors with examples: primary (farm, fishing), secondary (factory) and tertiary (bank, consultancy). primary farm, fishing secondary factory tertiary bank, consultancy
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Classify these businesses according to the sector in which they operate (primary, secondary, or tertiary): an orange farm, a canning factory, a bank, a fishing fleet, an…

Classify these businesses according to the sector in which they operate (primary, secondary, or tertiary): an orange farm, a canning factory, a bank, a fishing fleet, an IT consultancy, and a supermarket.

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Explain the difference between a private business and a public business in terms of who owns it and what its main goal is, and give an example of each type in the…

Explain the difference between a private business and a public business in terms of who owns it and what its main goal is, and give an example of each type in the transport sector.

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The size of the firm

Diagram of the classification of firms by size according to number of employees: microenterprise, small, medium-sized and large firm. micro small medium large
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According to the number of employees, businesses are classified into micro-enterprises (fewer than 10), small (10 to 49), medium (50 to 249), and large (250 or more).…

According to the number of employees, businesses are classified into micro-enterprises (fewer than 10), small (10 to 49), medium (50 to 249), and large (250 or more). Indicate which group each belongs to: a repair shop with 8 employees, a factory with 120, a shop with 23, and a multinational with 5 000.

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The diagram shows the classification of businesses by size according to the number of employees. A repair shop has 35 employees: state which category it belongs to and…

The diagram shows the classification of businesses by size according to the number of employees. A repair shop has 35 employees: state which category it belongs to and explain what other criterion, besides the workforce, is used in practice to measure business size.

Workshop with 35 employees ? Micro-enterprise up to 9 employees Small 10 to 49 Medium 50 to 249 Large 250 or more
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An industrial SME with 45 employees hires 8 more people after winning a large order. a) Does it change its size category? Justify your answer. b) Discuss two practical…

An industrial SME with 45 employees hires 8 more people after winning a large order. a) Does it change its size category? Justify your answer. b) Discuss two practical consequences that growing in size can have for a business (access to grants, legal obligations, coordination costs).

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Location factors

Diagram of business location factors: raw materials, closeness to the customer and cost of land. raw materials closeness to customer cost of land
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For each case, state the location factor that carries the most weight (proximity to raw materials, closeness to customers or cost and space of the land) and justify it:…

For each case, state the location factor that carries the most weight (proximity to raw materials, closeness to customers or cost and space of the land) and justify it: a tinned tomato factory next to the crop fields, an ice cream parlour on the seafront promenade and a parcel warehouse on a cheap, well-connected industrial estate.

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A food delivery company is undecided between renting a small, expensive premises in the city centre or a larger, cheaper warehouse on an industrial estate on the…

A food delivery company is undecided between renting a small, expensive premises in the city centre or a larger, cheaper warehouse on an industrial estate on the outskirts. Identify and explain three location factors it should weigh up before deciding.

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A furniture business is undecided between two sites for its new factory: warehouse A costs $2.500\ \text{€}$ a month, but is far from the suppliers and the motorway;…

A furniture business is undecided between two sites for its new factory: warehouse A costs $2.500\ \text{€}$ a month, but is far from the suppliers and the motorway; warehouse B costs $4.000\ \text{€}$ a month and is next to the motorway and the sawmills. Identify the location factors at play and reason why the cheapest option may end up being more expensive.

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Growing from within or from outside: franchises and integration

Diagram of the routes to business growth classified into internal growth through own resources and external growth through acquisitions, mergers or agreements. internal opening own premises external buy, merge, franchise
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A gym chain wants to grow by opening new centres with its own profits. Explain what internal growth consists of and how it differs from buying gyms that already exist…

A gym chain wants to grow by opening new centres with its own profits. Explain what internal growth consists of and how it differs from buying gyms that already exist (external growth).

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Explain what a franchise is and what each party contributes (franchisor and franchisee), using the example of a burger brand that allows premises to be opened under its…

Explain what a franchise is and what each party contributes (franchisor and franchisee), using the example of a burger brand that allows premises to be opened under its name in exchange for an entry fee and a percentage of sales.

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A chain of six coffee shops wants to reach ten premises and is undecided between opening four new ones with its own resources or buying another chain of four coffee…

A chain of six coffee shops wants to reach ten premises and is undecided between opening four new ones with its own resources or buying another chain of four coffee shops that are already operating. Explain the difference between internal and external growth, and weigh up one advantage and one risk of each path.

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Economies and diseconomies of scale

U-shaped curve representing average cost according to firm size, showing economies and diseconomies of scale. average cost firm size
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A compostable packaging company produces 25 000 units monthly at an average unit cost of €4,20. To reduce costs, the operations management proposes doubling the…

A compostable packaging company produces 25 000 units monthly at an average unit cost of €4,20. To reduce costs, the operations management proposes doubling the installed capacity by acquiring automated machinery with a high fixed cost, claiming that «thanks to economies of scale, the average unit cost will automatically be cut in half».

  1. a) Refute the management's claim with reasoned arguments, explaining under what demand and internal management conditions this plant expansion would not reduce average costs, but would instead generate diseconomies of scale.
  2. b) If after undertaking the investment actual market demand stands at 28 000 units per month, predict what will happen to the average cost per unit (differentiating the impact of fixed costs of underutilization) and how this situation will affect the company's break-even point.
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“To maximise a company's profitability, the priority strategy must be to continuously increase its physical size and market share, since a larger size always guarantees…

“To maximise a company's profitability, the priority strategy must be to continuously increase its physical size and market share, since a larger size always guarantees lower unit production costs.”

  1. a) Critically refute this statement: explain the mechanisms through which growth initially generates economies of scale, but justify from what point and for what internal management reasons (coordination, control, communication problems, and agency costs) an excessive size leads to diseconomies of scale.
  2. b) Imagine a professional services firm that quintuples its workforce and number of branches in one year. Predict the impact of this accelerated growth on its long-run average cost curve and on its organisational flexibility if it enters a phase of diseconomies of scale.
Solve
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A bakery with a maximum capacity of 5.000 loaves of bread per day currently sells 4.500 units per day at a price of €1,00/loaf, incurring daily fixed costs of €1.500 and…

A bakery with a maximum capacity of 5.000 loaves of bread per day currently sells 4.500 units per day at a price of €1,00/loaf, incurring daily fixed costs of €1.500 and a unit variable cost of €0,40. Its forecasts indicate that demand will grow by 20% next year. To meet this increase, management is evaluating two options:

  • Alternative 1 (internal growth): Expand its own bakery with a new industrial oven, increasing capacity to 7.000 loaves/day and daily fixed costs to €2.100, while keeping the variable cost at €0,40/loaf.

  • Alternative 2 (cooperation / subcontracting): Maintain its own capacity at 5.000 loaves/day and subcontract surplus production to a nearby bakery at a fixed cost of €0,70/loaf (without incurring new fixed costs).

  1. a) Calculate the estimated daily profit for each alternative if the demand forecast for next year is met.
  2. b) If an unexpected crisis reduces actual demand to 3.800 loaves per day, calculate the economic result the bakery would obtain under Alternative 1 and explain, using the concepts of operating leverage and cost flexibility, why Alternative 2 would have been much less risky.
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Multinationals and offshoring

Conceptual diagram of the structure of a multinational firm and the offshoring of its production stages. design and sales country of origin production another country
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A battery multinational announces a factory creating 1 200 jobs in a region with high unemployment. a) Explain what a multinational company is. b) Analyse two positive…

A battery multinational announces a factory creating 1 200 jobs in a region with high unemployment. a) Explain what a multinational company is. b) Analyse two positive effects and two possible negative effects of its arrival for the region's economy.

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A Galician sustainable fashion textile company sells its jackets for €120. Its local production cost is €50 per garment (€30 craft labour, €15 national organic fabric,…

A Galician sustainable fashion textile company sells its jackets for €120. Its local production cost is €50 per garment (€30 craft labour, €15 national organic fabric, and €5 other costs). Management is considering offshoring manufacturing to an Asian country where labour would cost €5 per garment, but transport and tariffs would add €8 per unit, and the lead time would increase from 3 days to 8 weeks.

  1. a) Assess the company's strategic dilemma: calculate the new direct unit cost and analyse how offshoring would affect the brand's competitive advantage (based on proximity, responsiveness to demand, and certified sustainability).
  2. b) Predict two negative economic-financial consequences the company would face if global supply chain delays occur or if conscious customers boycott the brand, and formulate an alternative to improve efficiency without abandoning local production.
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The hotel chain «Sol y Brisa» has completed two business acquisitions over the last two years: 1. It acquired 100% of the share capital of «Hoteles del Sur», a competing…

The hotel chain «Sol y Brisa» has completed two business acquisitions over the last two years:

  1. It acquired 100% of the share capital of «Hoteles del Sur», a competing company with properties of similar category in the same holiday destinations.

  2. It acquired «ViajaFácil», an online travel agency (OTA) that managed travel bookings both for «Sol y Brisa» hotels and for other competing chains.

  1. a) Analytically classify both external growth operations, precisely distinguishing the type of integration (horizontal or vertical, specifying whether forward or backward) and the objectives of market share and distribution channel control pursued in each case.
  2. b) Following the acquisition of «ViajaFácil», rival hotel chains have stopped marketing their rooms through this platform, causing a sharp drop in its commission revenues. Explain what strategic vertical integration conflict «Sol y Brisa» is facing and assess whether a strategic alliance or cooperation agreement would have been more advantageous than an outright purchase.
Solve

Back to the beginning: The fishmonger's and the car manufacturer are both firms because they combine factors to make a profit, but the fishmonger's is tertiary, local and a microenterprise, whereas the car manufacturer is secondary, multinational and a large firm.

Summary

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