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ESO Y2 · Technology and Digitalisation
Information on the web · Searching and selecting information

How to search the internet

You type three words into the search engine and, in a fraction of a second, millions of results appear in front of you. It seems like magic, but it isn't: there is a process behind it, and understanding it lets you write better searches and find what you need faster.

What happens when you press "search"

Diagram of how a search engine works: crawlers go through the web and build the index before you search; then you type your search and the results are ordered by relevance. BEFORE you search Crawlers go through the web Index of pages You type your search Ranking by relevance The crawlers and the index already existed before you typed anything. Only the last two steps happen when you search.
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When you type a search, something happens before you see the list of results, as shown in the diagram, but one of the boxes in the process is covered up. State what…

When you type a search, something happens before you see the list of results, as shown in the diagram, but one of the boxes in the process is covered up.

You type keywords ? Ranks by relevance You see the results Web crawlers crawl the web Web page index

State what happens in the covered box and explain what role the index plays in the search.

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A local community website was created yesterday and does not yet appear in the search engine, even though it works perfectly if you type in its web address. Using what…

A local community website was created yesterday and does not yet appear in the search engine, even though it works perfectly if you type in its web address. Using what you know about crawlers and indices, explain why this happens and what needs to occur for it to start appearing.

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Choosing keywords well

Search funnel: as keywords are added ("birds", "birds of Spain", "nocturnal birds of Spain") pages are discarded and fewer results remain, but they match what was searched for more closely. results "birds" a huge number of results + "of Spain" "birds of Spain" fewer results + "nocturnal" "nocturnal birds of Spain" few, very well matched
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Explain in your own words what a keyword is, and choose two or three keywords to search for information on each of these topics: (a) the train timetable between Madrid…

Explain in your own words what a keyword is, and choose two or three keywords to search for information on each of these topics: (a) the train timetable between Madrid and Segovia, (b) a recipe for Spanish omelette without onion, and (c) the highest volcano in the world. Justify why you leave out words like "the", "of", or "want".

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When using voice search, we speak in full sentences ("how long does it take to boil an egg?"), but when typing, it is better to use keywords ("boil egg time"). Explain…

When using voice search, we speak in full sentences ("how long does it take to boil an egg?"), but when typing, it is better to use keywords ("boil egg time"). Explain the difference between both search methods and convert these spoken questions into effective typed searches: (a) "what is the longest river in Spain?" and (b) "how can I get to the museum by bus?".

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A classmate searches for "cheap second hand electric cars price" and gets millions of results, but hardly any are useful to her. Rewrite her search to make it more…

A classmate searches for "cheap second hand electric cars price" and gets millions of results, but hardly any are useful to her. Rewrite her search to make it more precise, and explain at least two specific changes you made and why they improve the results.

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Tricks for refining your search

Three searches with their results: quotation marks leave only the exact phrase, the minus sign rules out pages with "restaurante" and site:edu leaves only pages from the .edu domain. "receta pasta sin gluten" pasta sin gluten -restaurante apuntes tecnología site:edu exact phrase rules out the word only that website Recipe: pasta sin gluten No salt: pasta with gluten Gluten-free pasta with pesto Restaurant Da Mario Technology notes iesmiguel.edu Technology notes apuntesya.com
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Explain what each of these search tricks achieves and give an example of a search where it would be useful: (a) enclosing a phrase in quotation marks, (b) placing a…

Explain what each of these search tricks achieves and give an example of a search where it would be useful: (a) enclosing a phrase in quotation marks, (b) placing a minus sign in front of a word, (c) adding the file type or the site to search in.

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You want gluten-free pasta recipes, but you are annoyed by results for Italian restaurants. Construct a single search that combines quotation marks and the minus sign to…

You want gluten-free pasta recipes, but you are annoyed by results for Italian restaurants. Construct a single search that combines quotation marks and the minus sign to achieve this, and explain what each part of your search query does.

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The word "mercury" can refer to the planet, the chemical element, or the Roman god. Design three different search queries that yield results for only one of the three…

The word "mercury" can refer to the planet, the chemical element, or the Roman god. Design three different search queries that yield results for only one of the three meanings each, and explain what technique you used to disambiguate.

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What the search engine shows you for each result

Structure of a search result showing the title, the web address and the snippet or summary. Complete guide to recycling batteries www.ejemplo-ayuntamiento.es › reciclaje › pilas Where to leave used batteries, nearby collection points and what... title address summary Read all three clues before you click
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In a search engine results list, each entry usually shows three parts: the title in blue, the web address, and a short snippet. Explain what each of these parts is used…

In a search engine results list, each entry usually shows three parts: the title in blue, the web address, and a short snippet. Explain what each of these parts is used for when deciding whether a result interests you, and give an example of a title and snippet that would make you dismiss a result without opening it.

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A classmate wants information about chess for a project and types into the search engine: "interesting chess things for my project". Identify two problems with this…

A classmate wants information about chess for a project and types into the search engine: "interesting chess things for my project". Identify two problems with this search and rewrite it so that it returns useful results.

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The diagram shows three results from a search on the electricity consumption of data centres, along with the information displayed by the search engine for each one.…

The diagram shows three results from a search on the electricity consumption of data centres, along with the information displayed by the search engine for each one.

data centre electricity consumption Advert Buy cheap servers in our store Annual report: energy and data centres international energy agency · published this year Everything I know about servers and consumption personal blog of an enthusiast · undated

State which result you would choose for a school project and justify your choice by explaining what each piece of information on the page tells you (the "Ad" label, the authorship, and the date).

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The limits of the search engine

Filter bubble: a person surrounded by content similar to what they have already seen, inside a bubble that blocks other, different points of view. what you have already seen before other points of view
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When searching for information for a project on "how to repair a broken phone screen", the first three results are links to commercial repair shops offering their paid…

When searching for information for a project on "how to repair a broken phone screen", the first three results are links to commercial repair shops offering their paid repair service, instead of step-by-step technical guides or tutorials to do it yourself.

  1. a) Justify why the search engine places these pages in the top positions over free or collaborative tutorials.
  2. b) Explain which search engine interface elements allow you to identify that these are sponsored content and not organic results.
  3. c) Design an advanced query using search operators or specific terms to filter out shops and commercial repair services and exclusively find technical guides or repair manuals.
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Two students search from their own laptops in the classroom for the exact phrase "environmental impact of the electric car". One of them gets almost exclusively articles…

Two students search from their own laptops in the classroom for the exact phrase "environmental impact of the electric car". One of them gets almost exclusively articles about the pollution from lithium mining, while the other gets comparisons on the reduction of CO2 emissions.

  1. a) Interpret what search engine mechanisms and browsing history factors of each user have caused them to obtain such disparate results for the same search query.
  2. b) Predict what bias each student's final project will have if neither of them cross-checks their sources.
  3. c) Design a two-action technical procedure that both should apply in their browser to break this "filter bubble" and gather balanced information.
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You are looking for reviews of a very new board game and there are hardly any web pages: almost everything is on social media and private forums that the search engine…

You are looking for reviews of a very new board game and there are hardly any web pages: almost everything is on social media and private forums that the search engine does not crawl. Explain what limitations search engines have regarding this content, and propose two alternative ways to find that information.

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Summary

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