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5th Year HL · Economics
Economic Reality: Microeconomic perspective · Trade and the market

Supply, demand and market equilibrium

The price of tickets for a summer festival in Dublin is decided neither by the organisers alone nor by the most generous fan: it emerges from the clash between how many tickets are offered and how many people want to buy them. Understanding this clash is the basis of microeconomics, and it is at the heart of the Leaving Certificate Economics course.

The law of demand and the law of supply

A market is any arrangement that brings buyers and sellers together so that they can trade. It does not have to be a physical place: a farmers' market in Galway is a local, physical market, while a second-hand app or the stock exchange are digital markets that can be local or global.

Microeconomics studies individual markets, such as the market for juice or for concert tickets, using demand and supply for one good. Macroeconomics looks at the whole economy using aggregate demand and aggregate supply, which add up all spending and all output.

Market graph with price and quantity axes where the decreasing demand curve and the increasing supply curve intersect. E Pe Qe S D Q (quantity) P (€)
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Explain what the demand for a good is and state the law of demand. Illustrate it with an example: what happens to concert tickets if their price falls by half?

Explain what the demand for a good is and state the law of demand. Illustrate it with an example: what happens to concert tickets if their price falls by half?

Solve
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Explain what supply is and state the law of supply. Why does a farmer bring more strawberries to the market when their price is high?

Explain what supply is and state the law of supply. Why does a farmer bring more strawberries to the market when their price is high?

Solve
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Explain what a market is in economics (it does not have to be a physical place) and classify these markets according to whether they are physical or digital and local or…

Explain what a market is in economics (it does not have to be a physical place) and classify these markets according to whether they are physical or digital and local or global: your town's flea market, a second-hand app, the stock market and the weekly fruit market.

Solve

Equilibrium price and quantity

Shift demand and supply and observe how the equilibrium price (Pe) and equilibrium quantity (Qe) change at the point E where the curves meet.

Market graph showing excess demand at a price below the equilibrium P_e and excess supply at a price above it. E Qs Qd excess demand excess supply Qe Pe P₁ P₂ P (€) Q
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The figure shows the supply and demand curves for the sandwich market in a city, with the price in monetary units and the quantity in thousands of sandwiches. a) Read…

The figure shows the supply and demand curves for the sandwich market in a city, with the price in monetary units and the quantity in thousands of sandwiches.

quantity (thousands) price (m. u.) D S 5 60
  1. a) Read the equilibrium price and quantity from the graph.
  2. b) Explain what the intersection point of the curves represents.
Solve
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Explain in your own words what the equilibrium price is. If a churro seller sets his churros at such a high price that he has some left over every morning, what…

Explain in your own words what the equilibrium price is. If a churro seller sets his churros at such a high price that he has some left over every morning, what imbalance is he suffering and what does that tell him about where the equilibrium lies?

Solve
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In a neighbourhood's fresh juice market: at $\text{€}\ 1$, $100$ glasses are demanded and $40$ are supplied; at $\text{€}\ 2$, $70$ are demanded and $70$ supplied; at…

In a neighbourhood's fresh juice market: at $\text{€}\ 1$, $100$ glasses are demanded and $40$ are supplied; at $\text{€}\ 2$, $70$ are demanded and $70$ supplied; at $\text{€}\ 3$, $40$ are demanded and $100$ supplied.

  1. a) What are the equilibrium price and quantity?
  2. b) What imbalance is there at $\text{€}\ 1$ and at $\text{€}\ 3$? Name them (shortage or surplus) and explain how the market pushes towards equilibrium in each case.
Solve
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In the private tutoring market, the quantity demanded is $Q_d = 100 - 10P$ and the quantity supplied is $Q_o = 10P - 20$, where $P$ is the price per hour. a) Calculate…

In the private tutoring market, the quantity demanded is $Q_d = 100 - 10P$ and the quantity supplied is $Q_o = 10P - 20$, where $P$ is the price per hour.

  1. a) Calculate the equilibrium price and quantity by setting supply and demand equal.
  2. b) If a maximum price of $\text{€}\ 5$ per hour were set, calculate the quantities demanded and supplied and describe the imbalance.
Solve

Movements along a curve versus shifts of a curve

Market graph with a demand curve D and a supply curve that shifts right from S1 to S2 after a technological advance, moving the equilibrium from E1 to E2 with a lower price and a greater quantity. E₁ E₂ S₁ S₂ D P (€) Q Market graph with a supply curve S and two demand curves: D1 shifts right to D2, moving the equilibrium from E1 to E2 with a higher price and quantity. E₁ E₂ S D₁ D₂ P (€) Q
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List three factors that shift the demand curve of a good (buyers' income, tastes and fashions, the price of related goods) and give a specific example of each applied to…

List three factors that shift the demand curve of a good (buyers' income, tastes and fashions, the price of related goods) and give a specific example of each applied to the city bike market.

Solve
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List three factors that shift the supply curve of a good (the cost of inputs, technology, the weather) and give a specific example of each applied to the tomato market.

List three factors that shift the supply curve of a good (the cost of inputs, technology, the weather) and give a specific example of each applied to the tomato market.

Solve
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Distinguish between a movement along the demand curve and a shift of the whole curve: explain what happens to coffee sales when its price rises, as opposed to what…

Distinguish between a movement along the demand curve and a shift of the whole curve: explain what happens to coffee sales when its price rises, as opposed to what happens when coffee becomes fashionable without any change in its price.

Solve
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Family income in a neighbourhood rises. Explain, using the supply and demand model, what will happen to the equilibrium in the market for restaurant dinners (a normal…

Family income in a neighbourhood rises. Explain, using the supply and demand model, what will happen to the equilibrium in the market for restaurant dinners (a normal good): which curve moves, in which direction, and what happens to the equilibrium price and quantity.

Solve

Related goods: substitutes and complements

Diagram summarising the inverse relationship of demand for complementary goods and the direct relationship for substitute goods when the price changes. substitutes ↑price of one → ↑demand for other complements ↑price of one → ↓demand for other
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At a price of $\text{€}\ 4$, students in a city demand $100$ smoothies a day; at $\text{€}\ 6$, only $60$. a) Plot these two points on price and quantity axes (you may…

At a price of $\text{€}\ 4$, students in a city demand $100$ smoothies a day; at $\text{€}\ 6$, only $60$.

  1. a) Plot these two points on price and quantity axes (you may draw them) and explain whether they conform to the law of demand.
  2. b) State two factors, other than price, that could shift this demand and state in which direction they would do so.
Solve
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The council opens a free, high-quality sports centre in the neighbourhood. Analyse, using the supply and demand model, what happens in the market for private gyms in the…

The council opens a free, high-quality sports centre in the neighbourhood. Analyse, using the supply and demand model, what happens in the market for private gyms in the area: what relationship the two goods have, which curve moves and what happens to the equilibrium price and quantity.

Solve
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The price of games consoles falls sharply. Explain, using the supply and demand model, what happens in the market for games for that console: what relationship there is…

The price of games consoles falls sharply. Explain, using the supply and demand model, what happens in the market for games for that console: what relationship there is between the two goods, which curve shifts and what happens to its equilibrium price and quantity.

Solve

Maximum and minimum prices

Market graph showing a price ceiling set below the equilibrium and the resulting situation of shortage or excess demand. S D maximum price E Q supplied Q demanded excess demand P (€) Q
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The local council sets the entrance fee for the municipal swimming pool at $\text{€}\ 2$ when the equilibrium price would be $\text{€}\ 5$. a) Explain, using the model,…

The local council sets the entrance fee for the municipal swimming pool at $\text{€}\ 2$ when the equilibrium price would be $\text{€}\ 5$.

  1. a) Explain, using the model, what imbalance occurs (shortage or surplus) and why.
  2. b) What rationing mechanisms might emerge in response to this imbalance? Name two and comment on them.
Solve
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A festival sells out its $20,000$ tickets at $\text{€}\ 60$ in a few hours and the next day they are resold for $\text{€}\ 150$ on the internet. a) Analyse using supply…

A festival sells out its $20,000$ tickets at $\text{€}\ 60$ in a few hours and the next day they are resold for $\text{€}\ 150$ on the internet.

  1. a) Analyse using supply and demand why reselling occurs.
  2. b) Assess two solutions (a higher initial price, named tickets) and their effects on fans and on the organisers.
Solve
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To protect farmers, a government sets a minimum price for strawberries above the equilibrium price. a) What imbalance appears in the market? Explain it using the model.…

To protect farmers, a government sets a minimum price for strawberries above the equilibrium price.

  1. a) What imbalance appears in the market? Explain it using the model.
  2. b) What options does the government have with the surplus (buy it, store it, destroy it, export it) and what does each one cost?
  3. c) Assess the policy in terms of efficiency and equity, and propose an alternative.
Solve

Back to the beginning: At €60 the festival tickets were priced below equilibrium, which is why they sold out and were resold at €150. The equilibrium price would be the one at which the number of tickets offered matches the number fans want to buy.

Summary

Key terms: demand, supply, equilibrium price, excess demand, excess supply, extension, contraction, increase/decrease in demand, normal good, inferior good, substitute, complement, maximum price, minimum price.

See all the exercises in this section