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5th Year HL · Economics
Economic decisions · Decision-making

Rationality, opportunity cost and marginal analysis

Every economic decision requires us to compare what we gain with what we give up. Think of Aoife in Galway on a Friday evening: she can go to a GAA match, babysit for her neighbour or study for her Monday test. Whatever she picks, she gives up the other two, and the cost to her is the best of those she gives up. This page gives you three tools you will use constantly throughout the course: rationality, opportunity cost and marginal analysis. We will come back to Aoife at the end.

Rational decision-making

Diagram of the rational decision process comparing the benefits and costs of each option according to one's own objectives Benefitsof each option compare Costsof each option choose the one that best suits one's own objectives

Critiquing the assumption of rationality

The Leaving Cert asks you to critique the assumption that consumers behave rationally. In favour: most people do compare prices and benefits, and the model gives useful predictions. Against: people have limited information and time, follow habit, copy friends, and are swayed by advertising and emotion. Experiments such as the ultimatum game show people rejecting a small but positive offer because it feels unfair, even though they end up with nothing, so "self-interest" is not the only motive. A balanced answer gives both sides and a judgement: rationality is a useful simplification, not a perfect description. You will see in the page on behavioural economics (cognitive biases) how real people depart from it.

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Explain what economics means by a rational decision (comparing benefits and costs and choosing what best suits your goals). Give an example of a rational decision and…

Explain what economics means by a rational decision (comparing benefits and costs and choosing what best suits your goals). Give an example of a rational decision and one of a poorly thought-out decision from a purchase in your daily life.

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In the "ultimatum game," a participant A receives $\text{€}\ 100$ and must propose a division of that money with participant B (for example, keeping $\text{€}\ 70$ and…

In the "ultimatum game," a participant A receives $\text{€}\ 100$ and must propose a division of that money with participant B (for example, keeping $\text{€}\ 70$ and offering $\text{€}\ 30$ to B). If B accepts the proposal, the money is split accordingly; if B rejects it, both receive $\text{€}\ 0$.

  1. a) The traditional hypothesis of a purely self-interested individual predicts that A will offer the minimum possible amount ($\text{€}\ 1$) and that B will always accept it because it is greater than zero. However, in actual experiments, offers below $\text{€}\ 25$ are systematically rejected by B. Interpret this result: is B acting irrationally by preferring to earn $\text{€}\ 0$ rather than accept an unfair offer? Justify your answer by distinguishing between "rationality" (consistency between ends and means) and "strictly monetary self-interest."
  2. b) Model a situation in which donating money to an NGO provides a person with positive net utility, showing that altruism fits within rational choice theory.
  3. c) If the government introduces an $80\,\%$ personal income tax deduction for donations to NGOs, the amount donated by taxpayers increases significantly. Explain how this empirical fact shows that supportive behaviors still respond to the logic of opportunity cost and incentives.
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Opportunity cost

Diagram of opportunity cost showing the choice of one option and the loss of the best available alternative Option chosen outlay + ... Best alternative rejected opportunity cost = value of what is given up, not just the price paid
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Define opportunity cost in your own words and calculate it in this case: on Saturday, you can go to the cinema (ticket for $\text{€}\ 10$ plus $\text{€}\ 4$ for…

Define opportunity cost in your own words and calculate it in this case: on Saturday, you can go to the cinema (ticket for $\text{€}\ 10$ plus $\text{€}\ 4$ for transport) or work for four hours in a shop for $\text{€}\ 40$. If you go to the cinema, what is the full opportunity cost of your decision?

Solve
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You have an important exam on Monday and you are invited to a party on Sunday night. Identify the opportunity cost of going to the party: not just the money you spend,…

You have an important exam on Monday and you are invited to a party on Sunday night. Identify the opportunity cost of going to the party: not just the money you spend, but what you give up. Explain how you would weigh it up.

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You are offered two summer jobs: in one you would earn $\text{€}\ 600$ a month delivering orders; in the other, $\text{€}\ 500$ a month at the reception of a hotel full…

You are offered two summer jobs: in one you would earn $\text{€}\ 600$ a month delivering orders; in the other, $\text{€}\ 500$ a month at the reception of a hotel full of foreign tourists where you would practise your English.

  1. a) What is the opportunity cost of choosing the first one?
  2. b) What additional information would you need to decide rationally?
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Aoife has €30 and three options for Saturday: a concert she values at $70$ points, dinner and a film she values at $60$, or staying at home and saving the money, which…

Aoife has €30 and three options for Saturday: a concert she values at $70$ points, dinner and a film she values at $60$, or staying at home and saving the money, which she values at $25$.

  1. a) If she chooses the concert, what is her opportunity cost?
  2. b) Does her decision change if her valuation of the dinner rises to $75$ points? Explain what has changed.
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A classmate in 6th Year (Leaving Certificate) states: "Since I have been awarded a full scholarship that covers tuition, accommodation, and materials for university,…

A classmate in 6th Year (Leaving Certificate) states: "Since I have been awarded a full scholarship that covers tuition, accommodation, and materials for university, doing the degree will be completely free for me; therefore, my opportunity cost during those years will be zero." In addition, they have been offered an immediate job at a company with a net salary of €1,050 per month (12 monthly payments per year).

  1. a) Economically refute your classmate's statement by distinguishing between explicit costs and implicit costs, and quantify the annual opportunity cost of choosing to study.
  2. b) Suppose that at the end of the first year they decide to drop out because they lack motivation and say: "I lost an academic year, but at least I didn't lose any money because the scholarship covered everything." Critically evaluate this statement using the concepts of sunk cost and opportunity cost.
  3. c) Design an economic decision rule that allows them to assess whether it is worth accepting a part-time job of $15$ hours per week for €450 per month during the academic year, considering the impact that those hours may have on their academic performance and on the likelihood of prolonging their studies.
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The production possibility curve

Production possibility curve with point A on the curve, point B inside it and point C outside it Good Y Good X PPC A (on the curve) B (inside) C (outside)
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The figure shows the production possibility frontier of a bakery that splits its oven between bread and pastries, with three points marked: A, B, and C. a) Explain what…

The figure shows the production possibility frontier of a bakery that splits its oven between bread and pastries, with three points marked: A, B, and C.

pastries (units/day) bread (units/day) A B C
  1. a) Explain what each of the points A, B, and C indicates about the bakery's use of resources.
  2. b) What would have to happen for point C to no longer be unattainable?
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A bakery can produce these combinations of bread and pastries each day: $(100, 0)$, $(90, 40)$, $(70, 70)$, $(40, 90)$, and $(0, 100)$. a) Calculate the opportunity…

A bakery can produce these combinations of bread and pastries each day: $(100, 0)$, $(90, 40)$, $(70, 70)$, $(40, 90)$, and $(0, 100)$.

  1. a) Calculate the opportunity cost, in units of bread, of moving from $40$ to $70$ units of pastries.
  2. b) Is the opportunity cost the same when moving from $70$ to $90$ units of pastries? Compare both intervals and explain what the difference might be due to.
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A farm can produce these combinations of maize and wheat (in tonnes) each week: $(0, 50)$, $(10, 45)$, $(20, 35)$, $(30, 20)$, and $(40, 0)$, where the first figure is…

A farm can produce these combinations of maize and wheat (in tonnes) each week: $(0, 50)$, $(10, 45)$, $(20, 35)$, $(30, 20)$, and $(40, 0)$, where the first figure is maize.

  1. a) Calculate the opportunity cost, in tonnes of wheat, of moving from $10$ to $20$ tonnes of maize.
  2. b) Compare that cost with the cost of moving from $30$ to $40$ tonnes of maize and explain why it might increase (land more or less suited to each crop).
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Two economies, Arcadia and Betania, have the same endowment of productive factors and start in 2025 from identical Production Possibility Frontiers (PPF) between…

Two economies, Arcadia and Betania, have the same endowment of productive factors and start in 2025 from identical Production Possibility Frontiers (PPF) between consumer goods (food, leisure, clothing) and capital goods (machinery, R&D facilities, infrastructure).

  • Arcadia decides to allocate $85\,\%$ of its resources to consumer goods and $15\,\%$ to capital goods.

  • Betania decides to allocate $40\,\%$ to consumer goods and $60\,\%$ to capital goods.

  1. a) Explain the difference in the immediate material standard of living of the population of both countries in 2025 and define the opportunity cost borne by the society of Betania in the present.
  2. b) Predict, with justification, how the PPF of each economy will shift after a decade (year 2035) and in which of the two countries per capita consumption is likely to be higher at that future time.
  3. c) A political leader in Betania states: "To maximize long-term growth, we must allocate $100\,\%$ of our resources to capital goods for the next three years." Refute their proposal by explaining the economic, human, and sustainability limits imposed by the opportunity cost of growth.
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Marginal analysis and cost-benefit

Marginal analysis graph showing the optimum at the point where decreasing marginal benefit meets increasing marginal cost € Quantity optimum (MB = MC) MB MC additional units

The cost-benefit approach

Cost-benefit analysis applies the same idea to public decisions: list who enjoys the benefits and who bears the costs. A new Luas line benefits commuters and nearby businesses, but taxpayers pay the construction cost and some residents suffer disruption. Go ahead if the total benefits exceed the total costs, and ask who gains and who loses.

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Explain what it means to think "at the margin" and apply it to this decision: a pizzeria sells the second slice at half price. What exactly does a rational customer…

Explain what it means to think "at the margin" and apply it to this decision: a pizzeria sells the second slice at half price. What exactly does a rational customer compare before accepting the offer?

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The first slice of pizza tastes heavenly; the fourth one you can barely finish. Explain what this example shows about the additional (marginal) benefit of each unit and…

The first slice of pizza tastes heavenly; the fourth one you can barely finish. Explain what this example shows about the additional (marginal) benefit of each unit and what the principle that sums it up is called.

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The additional satisfaction Aoife gets from each milkshake on a Saturday afternoon is: milkshake $1$: $20$ points; milkshake $2$: $14$ points; milkshake $3$: $7$ points;…

The additional satisfaction Aoife gets from each milkshake on a Saturday afternoon is: milkshake $1$: $20$ points; milkshake $2$: $14$ points; milkshake $3$: $7$ points; milkshake $4$: $2$ points.

  1. a) Explain what these numbers show and what the principle they reflect is called.
  2. b) If each milkshake costs $€6$ and Aoife values each point of satisfaction at $€1$, decide how many milkshakes it is worth her buying, reasoning milkshake by milkshake.
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An online academy charges $\text{€}\ 60$ per month per student. Each additional student costs $\text{€}\ 25$ a month in tutoring hours; the remaining costs (platform,…

An online academy charges $\text{€}\ 60$ per month per student. Each additional student costs $\text{€}\ 25$ a month in tutoring hours; the remaining costs (platform, licences) do not change with the number of students.

  1. a) Set out in marginal terms whether it is in the academy's interest to accept one more student.
  2. b) What additional cost, hard to measure, should the academy watch as it grows (quality, tutor overload)? Reason your answer.
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Each additional hour of study for an exam raises the expected grade as follows: hour $1$: $+10$ points; hour $2$: $+8$; hour $3$: $+5$; hour $4$: $+2$; hour $5$: $0$.…

Each additional hour of study for an exam raises the expected grade as follows: hour $1$: $+10$ points; hour $2$: $+8$; hour $3$: $+5$; hour $4$: $+2$; hour $5$: $0$. Each hour of study costs an hour of sleep or leisure that you value at $4$ points.

  1. a) How many hours is it worth studying? Reason hour by hour, comparing additional benefit and cost.
  2. b) What is the principle shown by the decreasing additional benefit numbers called?
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A fruit shop is usually open from 9:00 to 14:00 and from 17:00 to 20:00 (8 hours a day). Its rent is $\text{€}\ 1,200$ per month ($\text{€}\ 40$ per day) and the…

A fruit shop is usually open from 9:00 to 14:00 and from 17:00 to 20:00 (8 hours a day). Its rent is $\text{€}\ 1,200$ per month ($\text{€}\ 40$ per day) and the contracted electricity power represents $\text{€}\ 6$ per day. The owner is considering opening two extra hours every evening (from 20:00 to 22:00). An advisor recommends not opening, using the following calculation: "Your fixed costs are $\text{€}\ 5.75$ per opening hour. Two more hours will cost you $\text{€}\ 11.50$ in fixed costs, plus $\text{€}\ 24$ for the shop assistant's wages and $\text{€}\ 5$ in variable electricity (total: $\text{€}\ 40.50$). Since you will take in about $\text{€}\ 36$ during those hours, you will lose $\text{€}\ 4.50$ every evening."

  1. a) Identify and justify the economic reasoning error that the advisor makes when applying marginal analysis.
  2. b) Calculate the actual net marginal result per evening if she decides to open from 20:00 to 22:00.
  3. c) If a survey reveals that of the estimated $\text{€}\ 36$ in sales during the new opening hours, $\text{€}\ 14$ come from regular customers who previously shopped before 20:00 and are now simply postponing their purchase, what is the true marginal revenue and what decision should the owner make?
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The owner of a burger food truck generates $\text{€}\ 10,000$ in revenue per month, with variable costs of $\text{€}\ 4,800$ and fixed costs of $\text{€}\ 2,200$. She is…

The owner of a burger food truck generates $\text{€}\ 10,000$ in revenue per month, with variable costs of $\text{€}\ 4,800$ and fixed costs of $\text{€}\ 2,200$. She is considering adding a second vehicle in another area of the city. For this second truck, she forecasts:

  • Monthly sales of $\text{€}\ 4,600$.

  • Specific costs for the new truck: space rental and depreciation of $\text{€}\ 1,100$/month, and variable costs equivalent to $50\,\%$ of its own revenue.

  • Cannibalization effect: it will reduce sales of the first truck by $10\,\%$ (assume that the variable costs of the first truck decrease by that same proportion of $10\,\%$, while its fixed costs remain constant).

  • To coordinate both trucks, the owner must give up a weekend culinary consulting job for which she earned $\text{€}\ 600$ per month.

  1. a) Calculate in detail the marginal revenue, total marginal cost (including the opportunity cost of time and the net impact on the first truck), and the marginal profit of opening the second vehicle.
  2. b) Justify economically whether she should expand the business or not.
  3. c) What is the minimum monthly revenue that the second truck would need to generate for its opening to start being profitable, holding all other factors constant?
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You have a total of 12 hours to split among preparing for three Leaving Certificate subjects: History, Mathematics, and Economics. Your current estimated grade (without…

You have a total of 12 hours to split among preparing for three Leaving Certificate subjects: History, Mathematics, and Economics. Your current estimated grade (without additional hours) and the projected score increase for each 2-hour study block are shown in the following table:

2 h Block Increase in History Increase in Mathematics Increase in Economics
1st block (hours 1 and 2) +1.0 points +1.8 points +1.5 points
2nd block (hours 3 and 4) +0.6 points +1.4 points +1.1 points
3rd block (hours 5 and 6) +0.3 points +0.9 points +0.7 points
4th block (hours 7 and 8) +0.1 points +0.5 points +0.4 points
  1. a) Apply the equimarginal principle to determine the optimal allocation of the 12 hours (6 blocks of 2 hours) across the three subjects. Detail the order in which you allocate each time block and calculate the total points gained.
  2. b) Compare the total increase from your optimal allocation with the one you would obtain if you applied a simple egalitarian criterion (allocating 4 hours to each subject). Justify economically what accounts for the difference based on the law of diminishing returns.
  3. c) Suppose the university degree you aspire to pursue weights Economics at 0.2 and the other two subjects at 0.1 in the admissions phase. Predict how the marginal decision rule changes and determine the new optimal allocation of the 12 hours to maximize your admission score.
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Sunk costs

Diagram distinguishing past sunk costs from the future costs and benefits relevant to a rational decision Sunk cost already paid, fixed ignore Today's decision future costs only
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You have already paid for the monthly bus pass ($\text{€}\ 21$) and you discover that walking to school takes only ten minutes longer. Explain why the money for the pass…

You have already paid for the monthly bus pass ($\text{€}\ 21$) and you discover that walking to school takes only ten minutes longer. Explain why the money for the pass should not influence today's decision and what that type of cost is called.

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You have paid $\text{€}\ 12$ for a non-refundable cinema ticket. Twenty minutes in, the film bores you completely, but your friends say: "stay, you've paid for it". a)…

You have paid $\text{€}\ 12$ for a non-refundable cinema ticket. Twenty minutes in, the film bores you completely, but your friends say: "stay, you've paid for it".

  1. a) Explain why the $\text{€}\ 12$ is a sunk cost and what you should actually compare to decide whether to stay.
  2. b) Give another everyday example in which people make poor decisions by failing to ignore a sunk cost.
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Your family paid $\text{€}\ 200$ for the annual pass to the municipal swimming pool. A bike-share scheme appears that lets you exercise for free and you like it more. a)…

Your family paid $\text{€}\ 200$ for the annual pass to the municipal swimming pool. A bike-share scheme appears that lets you exercise for free and you like it more.

  1. a) What should you compare to decide whether to keep going to the pool, and what should you do about the $\text{€}\ 200$ already paid?
  2. b) Explain why people find it so hard to ignore money already paid and what that error is called.
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Summary

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